Description
Greyston Bakery Brownie Minis are bite-size fudgy brownie snacks made for today’s grab-and-go lifestyles. Big on chocolate flavor yet perfectly poppable, they’re ideal for sharing at home, enjoying as an afternoon desk snack, or taking on the go. With about 45 – 50 pieces per tub, their unique size and resealable package create exciting merchandising opportunities at in-store bakeries, C-stores, coffee shops, universities, hospitals and other foodservice locations. REQUEST A SAMPLE
PRODUCT BENEFITS
What makes this product appealing? Unlike traditional two-bite brownies, Greyston Bakery Brownie Minis are truly bite-sized brownies, making them ideal for poppable snacking and easy sharing. Bonus: an incredible brand association.
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- Same brownies as in Ben & Jerry’s ice cream (Chocolate Fudge Brownie, Half Baked and more flavors) – product label is marked so shoppers see this!
- Unique and innovative mini bite-sized brownie size – the most shareable brownie dessert snack on the market!
- Reduce in-store baking labor – ready to merchandise after thawing
- Product attributes valued by shoppers: simple ingredients, intense fudgy, chocolate taste, and portion-controlled piece size
- Produced at our mission-driven bakery in Yonkers, NY
PRODUCT DETAILS
Why stock Brownie Minis? Made with simple ingredients and Fairtrade cocoa and cane sugar, Brownie Minis snackable brownies deliver an indulgent chocolate experience without artificial preservatives. Ready to thaw and merchandise – every batch is baked fresh and flash frozen to lock in the soft, fudgy texture customers love.
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- Fairtrade cocoa and cane sugar
- Kosher D.E. | Dairy Free
- No artificial preservatives
- 6.3oz (180g) resealable plastic tub
- Approx. 45 – 50 brownie minis per tub
- 12 tubs per case, shipped frozen
- 10-day shelf life when slacked out from fozen
- MSRP: $4.99 – $5.49
IDEAL PRODUCT PLACEMENT
Where to merchandise? An appealing packaging format and familiar product (everyone loves brownies) encourages impulse buys and repeat purchases, while being easy to merchandise across multiple retail channels. Display where shoppers are looking for a dessert, small indulgence or portable snack.
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- In-store retail bakery snack section
- Convenience store snack aisle
- Grab-and-go desserts complements meals
- Foodservice outlets (university, healthcare, etc.)
- Coffee shop/bar
- Corporate/Hospital Cafes
- Office coffee service
- Hotel Gift/Snack shop
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SUPPORTING TRENDS & RESEARCH
How do current snacking trends relate to Brownie Minis? Indulgence has become miniaturized, permissible and sustainable. Our Brownie Minis meet needs across a wide spectrum of snackers.
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- Consumers increasingly prefer smaller, snackable treats, according to Datassential research, as people are fitting little indulgent treats into their day rather one big dessert after dinner
- According to a Food & Wine article, “Little treat culture” – or small, sweet moments with popular items (i.e. brownies), is a hallmark of Gen Z and Millennnial shoppers who value great taste and high-quality ingredients that support their lifestyle choices
- Brands that champion sustainability and social impact (like Greyston Bakery) show strong sales growth – $ Sales of snack brands that are Fairtrade certified and Certified B Corporations (independently verified) increased 48% and 17% respectively, vs. YAGO, as reported by SPINS and Circana data
- Brownie Minis would be purchased regularly by 75% of respondents polled by Greyston Bakery. Purchase intent drivers include: convenient product and package size, clean ingredients, mission-driven company, and association with Ben & Jerry’s ice cream
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SERVING & ENJOYMENT IDEAS
How can Brownie Minis be enjoyed? Consumers can enjoy Brownie Minis in many fun, creative ways.
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- As a delicious chocolate brownie snack enjoyed at home, on-the-go, or at work (the perfect desk snack!)
- Easily portioned into a ziploc bag for school lunch snacks
- Creative desserts – layer into homemade parfaits or topped on ice cream sundae
- Perfect for movie and game nights, road trips and study breaks
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LEARN MORE
Want to learn more? Check this out…
Looking for the perfect dessert for QSR and fast casual restaurants, cafés or grab-and-go programs? Explore our full line of individually wrapped brownies and blondies, designed for foodservice operators seeking premium, affordable desserts with consistent quality and broad consumer appeal.
